It's simple logic. The best ice cream on earth is the gelato of Italy. The best gelato in Italy is in Florence. The best gelato in Florence is at Vivoli.
In other words, Vivoli makes the best ice cream on the planet.
The city's most renowned temple of this cool, creamy snack has been serving up (arguably) the best gelato in Florence since 1930.
Like the best chefs, Piero Vivoli is up at dawn to haunt the local market stalls, visiting his favorite three or four trusted greengrocers and spice stalls for the ingredients he will take back and turn into flavors for his gelato.
He can prove how famous his family enterprise is with a yellowing postcard taped to the wall. It was addressed simply "Vivoli, Europa"—and the European postal systems knew exactly where to send it.
Vivoli is closed Mondays, but otherwise stays open until 11pm in winter, midnight or later in summer, and is always crowded—even though it is a bit hard to find, hidden in the twist of alleys west of Santa Croce, just north of Via Ghibellina.
(Actually, notice how this street curves? That's because it follows the arc of the outer wall of the ancient Roman amphitheater buried in the buildings' basements. Oh, and that tiny stone arch at knee level in the exterior wall to the right of the store? That was a "wine window" from back when families would sell their homemade hooch to the passing public. The plaque up above identifies this palazzo as housing the first humble studio of Giovanni Dupré, who would go on to become one of Italy's premier Neoclassical sculptors. Yes, in Florence even the ice cream comes with historical sightseeing facts.)
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Gelateria Vivoli ★★★
Via Isole delle Stinche 7r
tel. +39-055-292-334
Vivoli.it
Tues-Sun 7am-8pm
€
Bus: 23, C1, C2
Hop-on/hop-off: Teatro Verdi (A)
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