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Old travel truism: no two people on the plane actually paid the same price for their tickets, even though they're going to the same place and getting the same service. The guy in 22B might have ponied up $1,300, while the person in 22C with whom he amiably chats during takeoff paid just $320 (note to person in 22C: don't break it to him; you'll ruin his vacation).
This site will help you be that guy in 22C.
Here is cheat sheet on how to do this: a brief roundup of all the tips, steps to take, and websites to use to find the cheapest airfare. Click on any one to get much more information and tips on that particular technique.
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